When
people want to attract customers via online marketing tools, one thing that is
commonly found in online marketing tips and guidelines is avoid using keyword
stuffing. It is important to understand what is keyword stuffing and the hazards associated with using this technique.
The method has been a popular strategy for many years but now it has become
outdated one. What is keyword stuffing? Whenever
people want to look for something or gather information about any topic, they
usually use online search engines. On the respective search engine, keyword or
phrase is typed and the first results comprise of websites that are believed to
be best optimized for that particular keyword or keyword phrase. Most of the
people usually seek information from results displayed on first or second pages
and don’t move over to other pages. In order to get top ranking on search
engines, Search Engine Optimization (SEO) strategy is developed with the aim of
identifying and placing relevant keywords that will induce people to visit the
respective websites. In order to boost SEO ranking, some websites are stuffed
with keywords which is known as keyword stuffing; this technique reduces
content quality of websites.
Keyword
stuffing has to be avoided as it has the potential of dropping the website’s
ranking on search engines. Almost all the top ranked search engines have
expressed their stances on SEO which is to have quality rather than quantity.
Search engines have been updating their algorithms on an ongoing basis and they
have become smarter than before, they hate spam things and keyword stuffing is
considered spam and websites that they do this are penalized for it as well. If
the keyword density gets above 5%, then it is considered as keyword stuffing
and there are more chances that the website is thrust into the danger zone. The
website content needs to be unique and articles should be written in natural
tone keeping in mind the visitors. People who visit the website will never like
it if there is too much stuffing of keywords as it makes the content irrelevant
and there is less valuable information available for the visitors.
All
those websites that do keyword stuffing have seen their rankings going in
downward zone and it quickly drives away the visitors, as they will not read
more than two paragraphs that are stuffed with keywords. When the visitors will
get irritated and don’t find information to be relevant, they will press click
button; it will imply that content is not read by visitor and there will be no
comments by them on website. When SEO content is relevant and well-written,
people will consider reading the material provided and will trust information
accessed. When keyword stuffing is done, it will create lack of authority and people
will not trust content provided. Therefore, keyword stuffing has many drawbacks
for websites; it should be avoided and webmasters need to make sure that SEO
content is relevant and valuable so that visitors are able to enhance their
knowledge about the keyword and share the information and page with other
people.
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